Privacy Policy

Modiq is operated by Ohris Concepts AB (“Modiq”, “we”, “us”), a company registered in Sweden. This policy explains what personal data we collect when you use Modiq — the website, the iOS and Android apps, the waitlist, and the styling service — why we collect it, who helps us process it, and the rights you have over it. We process personal data in accordance with the EU General Data Protection Regulation (GDPR).

The short version

• We use your data to style you: your account, style profile, wardrobe photos, and requests.
• A few named providers help us, including an AI provider and, only when you ask for it, a visual product search. Some are in the USA; those transfers are protected by EU safeguards.
• No advertising, no selling your data, no advertising or third-party analytics trackers.
• You can download or delete your data at any time from Settings in the Modiq app.

Who is responsible

The data controller is Ohris Concepts AB, 1402 Passvägen 39, 147 53 Tumba, Sweden, org.nr 559562-0583. For any privacy question or request, contact us at admin@modiq.style.

What we collect and why

Waitlist

• What: your email address, optionally your first name and country, where you signed up (website, iOS, or Android), and when.
• Why: to invite you when access opens.
• Legal basis: consent (Art. 6(1)(a) GDPR). You can withdraw it at any time: tap “Leave the waitlist” in the app, use the unsubscribe link in our emails, or ask us to remove you.

Your account

• What: your first and last name, email address, password (stored only as a secure hash), and country; optionally a display name, profile image, and preferred language; when you joined and last signed in; and when you confirmed your age and accepted the Terms, with the version you accepted.
• Google sign-in: if you choose it, Google shares your name, email address, and a Google account identifier with us, and the app suggests your device’s region as your country.
• Why: to create and run your account. Your country is used to show products, prices, and retailers available where you live and to suit recommendations to your climate and seasons. You can change it at any time in your profile.
• Legal basis: contract (Art. 6(1)(b)). We also count members per country in aggregate — see Analytics.

Style profile

• What: choices you make — styles and colours you like or avoid, fit, body type, skin undertone, who you shop for, sizes, budget, favourite brands, occasions, and seasons. Every item is optional.
• Why and legal basis: to personalise your recommendations (contract).

Wardrobe photos

• What: photos of clothing you upload and the details we derive from them (such as category, colour, material, and pattern). We also create a cut-out of the garment on our own servers.
• Why and legal basis: to build your digital wardrobe and style with it (contract). Photos are analysed by our AI provider.
• “Find it online”: only when you tap it, we send a link to the photo, valid for five minutes, to our visual search provider, which searches Google Lens for matching products. Results are kept for 14 days.
• Please photograph the garment, not people.

Styling requests and saved looks

• What: the requests you write, the outfits we compose, the looks you save, and any notes you add.
• Why and legal basis: to answer your requests and keep your looks (contract). Requests are processed by our AI provider.
• We don’t ask for health, religious, or similarly sensitive information. If you include it in a request, it is used only to answer that request, so leave out anything you would rather keep private.

Feedback and personalisation

• What: outfits you like or dismiss, comparisons you make, and any reasons you give.
• Why and legal basis: to learn your taste and improve your recommendations (contract). This is automated personalisation (profiling). It never makes decisions that have legal or similarly significant effects on you. You can reset it at any time in the app under Settings → Reset recommendation feedback.

TestFlight beta testing

• What Apple shares with us: if we invite you by email, your name and invited email address; otherwise public-link testers normally appear anonymously. Apple automatically makes available your beta app version, device model and operating-system version, sessions, crash logs, and usage information. If you choose to submit feedback through TestFlight, Apple also shares your comments, screenshots, crash comments, and associated diagnostic details with us. Avoid putting unrelated personal or sensitive information in feedback or screenshots.
• Why and legal basis: to operate the beta, investigate faults, answer feedback, and improve Modiq before release (our legitimate interests). Sending feedback or a screenshot is optional.
• Retention: we keep TestFlight feedback, screenshots, crash reports, and copies we download for no longer than 12 months after the beta programme ends, then delete or anonymise them. You may ask us to delete your identifiable feedback sooner. Apple separately handles TestFlight data under its own privacy policy.

Outfit planner

• What: the looks you plan, your notes, and — only if you choose “Save location” — a default location (city name, coordinates, and time zone). A location you use once is not stored.
• Why and legal basis: to plan outfits around the weather (contract). A saved location is kept on the basis of your consent; remove it at any time in the planner.
• Weather and city search: city search runs entirely on our servers, using GeoNames place data. Forecasts are fetched from MET Norway with the location’s coordinates only, never your account or IP address.

Notifications

• What: only if you turn them on — a push token for your device, the platform, app version, language and time zone, your notification settings, and a record of the notifications we sent.
• Why and legal basis: to send the reminders you asked for (consent). Turn them off at any time in the app or your phone’s settings.
• Notification text is generic (for example, “Your planned look is coming up.”) and never includes your looks, wardrobe, or location.

Analytics

• What: the number of members per country and aggregated statistics about how Modiq is used (for example, how many outfits are requested).
• Why: to understand where our members are and how the service is used, so we can plan languages, markets, and improvements.
• Legal basis: legitimate interest (Art. 6(1)(f)). We don’t use advertising or third-party analytics tools. You can object at any time by turning off Settings → Usage statistics in the app, or by writing to us. Objecting leaves your account out of these statistics; your recommendations stay the same.

Technical data

• What: server logs such as IP address, request time, and browser or app version.
• Why and legal basis: security, abuse prevention, and troubleshooting (legitimate interest).

What you must provide

To create an account you need to give your name, email address, country, and a password (unless you sign in with Google). Without them we can’t create an account. Everything else is optional; leaving it out only makes recommendations less personal.

On your device

Modiq uses no advertising or analytics cookies. On the website, your session tokens are kept in your browser’s local storage (fd-auth) so you stay signed in, and a functional cookie (fd-locale) remembers your language. In the app, your sign-in is kept in your phone’s secure storage (iOS Keychain or Android Keystore), and a small cache of your account data is removed when you sign out. These items are necessary for the service to work and are not used to track you.

Who receives your data

We do not sell personal data and we do not share it with advertisers. These organisations help provide Modiq or its beta programme. Where they process personal data on our behalf, our contract requires appropriate data-protection safeguards:

If you sign in with Google, Google processes that sign-in as an independent controller under its own privacy policy. If you follow a link to a partner retailer, that retailer only learns about you from your visit to its site — see our affiliate disclosure. We disclose data to authorities only when the law requires it.

Transfers outside the EU

Some providers above are in the USA. We transfer personal data to them only with an appropriate safeguard — the European Commission’s Standard Contractual Clauses, or the EU–U.S. Data Privacy Framework where the provider is certified — and we limit what they receive (for example, photo links that expire after five minutes). Ask us for a copy of the safeguards at admin@modiq.style.

How long we keep it

Deleting your account

In the app: go to Settings → Delete account and confirm with your password or your Google account. By email: write to admin@modiq.style from the address on your account; we will confirm and delete it within one month.

Deletion permanently erases your account, style profile, wardrobe items and photos, saved looks and notes, planner data, feedback, notification settings, and any waitlist entry for your email address. Copies in encrypted backups expire within 35 days. Want a copy first? Use Settings → Download my data.

Your rights

You have the right to access, correct, export, and delete your personal data, to restrict processing, and to withdraw consent at any time without affecting processing that already took place. In the app you can do much of this yourself: Settings → Download my data, Delete account, Usage statistics, Reset recommendation feedback, and Delete planner data, plus editing your profile and turning notifications off. For anything else, write to admin@modiq.style; we will respond within one month and may ask you to confirm your identity.

Right to object. You can object at any time to processing based on our legitimate interests. For analytics, turn off Settings → Usage statistics in the app; for anything else, including security processing, write to us. We will stop unless we have compelling legitimate grounds or need the data to establish or defend legal claims.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY, imy.se) or your local supervisory authority.

Children

Modiq is for people aged 16 and over. We don’t knowingly collect data from children under 16; if you believe a child has created an account, contact us and we will delete it.

How we protect your data

Data travels over encrypted connections. On our servers, passwords and sign-in tokens are stored only as hashes, photos sit in private storage reachable only through short-lived links, and access to personal data is limited to what is needed to run the service.

Changes

If this policy changes in a way that matters, we will update this page and revise the date at the top. Significant changes affecting account holders will be announced in the product.